Thursday, March 6, 2008
Caution: Gnarls Barkley may cause seizures. (Watch it here!)
Gnarls Barkley teamed up with Justin Timberlake for their new song “Run” but the video’s strobe effects are more than some people can handle; a revision has been deemed necessary in order to protect from epileptic seizures.
The video for “Run,” the first single from Gnarls Barkley’s sophomore effort, “The Odd Couple,” is famous before ever being seen it would seem. It was correctly reported in the media earlier this week that the video has such strobe effects that could trigger epileptic seizures.
It was incorrectly reported though that MTV had banned the video because of its potential health risk. MTV.com reported Wednesday that “Run” has not been banned but that an edited (and safe) version will be aired on the network.
According to an MTV spokesperson, MTV’s international channel, MTV U.K., initially rejected the video but has accepted a revised version. The clip, having been already scheduled to premiere on “TRL” Thursday, will be presented to the world as planned and is set to go into rotation on Monday. The only difference is its strobe effects have been tempered.
The clip is heavily ‘80s influenced, has a definite psychedelic feeling and features a surprise cameo from Justin Timberlake, all decked up as the Jheri-curled host of dance show “City Vibin’” where Gnarls Barkley are performing on.
Of Timberlake’s participation, vocalist Thomas “Cee-Lo” Callaway said the “SexyBack” singer volunteered. “Justin’s a real cool dude, and he did his thing,” he told MTV News.
Cee-Lo and multi-instrumentalist/producer Brian “Danger Mouse” Burton released their first album, “St. Elsewhere,” in 2006; it spawned the hugely successful single “Crazy.”
Their musical collaboration earned the duo two Grammy awards in 2007, for Best Urban/Alternative Performance (“Crazy”) and Best Alternative Music Album (“St. Elsewhere”).
“The Odd Couple” is set to be released on April 8. The second single, “Who's Gonna Save My Soul,” and an accompanying video will follow.
“Run” ran into trouble after failing the Harding Test, which monitors strobe effects in video content to ensure there’s no risk of seizures.
Courtesy of efluxmedia.com
My main question on this whole thing is, "MTV runs videos still? Really?" I hadn't noticed.
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